Exfoliating? What’s that? we hear you ask. Well, it’s an excellent way of scrubbing off all your dead skin cells and revealing “younger”, fresher skin – using a body scrub for instance. This shedding process also unclogs pores – you can think of it a bit like rust prevention. You should apply it damp skin with a gentle circular motion, just like on the bonnet of your car, and spend more time on rougher skin areas such as your knees or elbows. In fact, men actually benefit more from exfoliating than women, as they have thicker skin – making it even more important to ensure a soft and even-toned surface without the dents and cracks.